How we make money | HeatPumpVsBoiler

In one sentence:When you submit a quote enquiry and an MCS-certified installer accepts it, the installer pays us a small fixed fee. Homeowners never pay us anything. The £7,500 BUS grant is unaffected by this.

The full picture

When a homeowner submits the comparison form and an MCS-certified heat-pump installer (or, separately, a Gas Safe boiler installer) accepts the lead, they pay us a small fixed introduction fee (typically £25–£60). The fee is identical regardless of which technology the homeowner ends up choosing — so we have no commercial reason to push either side.

What we charge homeowners

Nothing. Submitting a quote enquiry on HeatPumpVsBoiler is free. The MCS-certified installer who contacts you provides their quote at no cost. Where a complex retrofit case requires a paid heat-loss calculation, the installer will tell you that fee upfront before scheduling — and we never see a portion of it.

What installers pay us

A fixed introduction fee, typically £25–£60 per accepted enquiry depending on the regional installer market and how qualified the enquiry is (homeowner status, property type, current heating fuel and timeline all factor in). The installer pays the fee whether or not the homeowner ultimately proceeds with their quote — so we have no incentive to manufacture conversions or pressure homeowners.

What we don't accept

No manufacturer payments. Daikin, Vaillant, Mitsubishi, Samsung and the other heat-pump manufacturers do not pay us. We are not paid to recommend any specific unit.
No paid rankings.Installers cannot pay to be ranked above others, listed first, or labelled "preferred". Our matching logic considers your postcode, property type, current fuel and the installer's coverage area — not their fee level.
No paid editorial coverage. If an article mentions a specific installer, manufacturer, scheme, or product, that mention is editorial — not paid placement.
No data sales. Your contact details are shared only with the MCS-certified installers who accept your enquiry, under the consent you give at form submission. We do not sell data to brokers, lead aggregators, or anyone else.

Why this matters

UK consumer protection law (the Consumer Protection from Unfair Trading Regulations 2008, the CMA's Online Choice Architecture Code, and the ICO Direct Marketing Code) all converge on a simple expectation: if a website earns money from recommendations, the consumer should know — clearly, before acting on them. We agree, and we'd rather over-disclose than hide a genuinely-modest fee structure.

Questions?

Email [email protected]and we'll answer plainly.